A full-colour text for the new AS Applied Business qualification., covers all seven units of the Edxcel syllabus:; Investigating People at Work; Investigating Business; Investigating Marketing; Investigating Electronic Business; Investigating Customer Service; Investigating Promotion; Investigating Enterprise, a stimulating and colourful text written in a clear easy-to-understand style, practical activities and topical case studies throughout, key terms and summaries at the end of each chapter, back-up material for Tutors