The Association of Retail Technology Standards is an organization of retailers and vendors who have come together to create an extensive set of standards to reduce the cost and time for upgrading existing applications or adding new capabilities. To understand the depth of support that ARTS offers, consider that the granddaddy of ARTS standards, the ARTS Data Model, has more than seven hundred tables and seven thousand attributes. In this new guide, author Richard Halter reveals how ARTS standards can help your business turn more consumers into customers and maximize profits. You can learn how to - communicate better with potential customers; - harness the power of social retailing; - boost the success of promotions and discounts; and - organize your store to maximize sales. Written in a language that everyone can understand, this guidebook explains how ARTS works together to help retailers and vendors. Take your business to a higher performing level and put more money in your pocket with ARTS for Retail.