What are the key 'do's' and 'don'ts' in data analysis? How can you anticipate and tackle the main problems? In this novel and refreshing textbook David de Vaus directs students to the core of data analysis. The book is an authoritative guide to the problems facing beginners in the field. Fifty Key Problems in Data Analysis guides students in: * problems with the initial data * problems with the initial variables * how to handle too much data * how to generalize * problems of analyzing single variables * problems examining bivariate relationships * problems examining multivariate relationships The book is a tour de force in making data analysis manageable and rewarding for today's undergraduate studying research methods.