Computers & Internet Books:

Analytics

How to Win with Intelligence
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Description

Learn how big data and other sources of information can be transformed into valuable knowledge -- knowledge that can create incredible competitive advantage to propel a business toward market leadership. Learn through examples and experience exactly how to pick projects and build analytics teams that deliver results. Know the ethical and privacy issues, and apply the three-part litmus test of context, permission, and accuracy. Without a doubt, data and analytics are the new source of competitive advantage, but how do executives go from hype to action? Thats the objective of this book -- to assist executives in making the right investments in the right place and at the right time in order to reap the full benefits of data analytics.

Author Biography:

John Thompson is an international technology executive with over 30 years of experience in building and growing technology companies. Most recently, John lead the advanced analytics business unit of the Dell Software Group. Mr. Thompson's technology expertise includes all aspects of advanced analytics and information management, including descriptive, predictive and prescriptive analytics, analytical applications, deep learning, cognitive computing, big data, data warehousing, business intelligence systems, and high performance computing. John has built start-up organizations from the ground up, and he has reengineered business units of Fortune 500 firms to reach their potential. He has directly managed and run sales, marketing, consulting, support and product development organizations. Shawn Rogers is Director of Global Marketing and Channels at Statistica software. Shawn is an internationally recognized thought leader, speaker, author and instructor on the topics of IoT, big data, analytics, cloud, data integration, data warehousing and social analytics. Shawn has more than 20 years of hands-on IT experience. Prior to joining Statistica he was Chief Research Officer at Dell's Information Management Group, and was formerly Vice President of Research for Business Intelligence and Analytics at Enterprise Management Associates, a leading analyst firm. He co-founded the BeyeNETWORK, a global online publication covering business intelligence, data warehousing, and analytics. He was also a partner at DMReview magazine.
Release date NZ
July 15th, 2017
Pages
170
Audience
  • General (US: Trade)
ISBN-13
9781634622370
Product ID
27372391

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