Analytics is the new force driving business. Tools have been created to measure program impacts and ROI, visualize data and business processes, and uncover the relationship between key performance indicators, many using the unprecedented amount of data now flowing into organizations. Featuring updated examples and surveys, this dynamic book covers leading-edge topics in analytics and finance. It is packed with useful tips and practical guidance you can apply immediately. This book prepares accountants to: Deal with major trends in predictive analytics, optimization, correlation of metrics, and big data. Interpret and manage new trends in analytics techniques affecting your organization. Use new tools for data analytics. Critically interpret analytics reports and advise decision makers.

Author Biography

Jim Lindell, MBA, CPA, CGMA, is President of Thorsten Consulting Group, Inc., a Wisconsin based provider of Strategic and Financial Consulting, Professional Speaking, Training, and Executive Coaching. He has an extensive background in senior management including: Chief Financial Officer of Coolidge Glass Company, Inc., Waukesha, Wisconsin, Chief Financial Officer for Lutheran Social Services of Wisconsin and Upper Michigan, Inc., and Corporate Assistant Controller for Wispak Foods, Butler, Wisconsin. In addition, Lindell is a TEC Chairman for two groups in Wisconsin (TEC is an international organization of CEOs).