AMAZON PRIME THE WORLD'S LEADING SUBSCRIPTION BUSINESS Amazon is the world's leading e-commerce business and Amazon Prime is considered a significant part of Amazon's great success whose primary purpose is to create loyalty between Amazon and its customers. Amazon Prime: The world's leading subscription business is a book about how Amazon with Jeff Bezos as a charismatic, inspiring and risk taking leader has managed to create one of the most successful and inspirational subscription business by changing not only how we purchase, but also why and when we purchase. How can you build your own subscription business or improve the one that you already have? This book takes you on a journey through the corners of Amazon Prime and gives the answers to what others can learn from Amazon. Contents: Overview: Main points and conclusions Introduction: Amazon Prime - the world's most successful subscription business? Behind Prime Behind the success - the 'golden handcuffs'; benefits for subscribers Prime in numbers The development of Prime The long-term strategy behind Prime AmazonFresh and PrimeFresh Conclusion: What can others learn from Amazon? About Subscrybe