Disruption is striking everywhere, including the cut flower industry, where small local growers are trying to upend the decades-long rule of megafarm oligopolies. With disruption comes chaos though, with mimickers and charlatans to obfuscate the efforts of the earnest and honest, the inept and unprepared crowding out the able and cluttering the pathways to success. Straightforward and no-nonsense, All Pollen, No Petal sorts through the misinformation to give clear and realistic advice to prospective growers and those already on their flower farming journey.