All-American Ads of the 60s

By:

Steven Heller

Format:

Hardback

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Description

With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade's ads touted perceived progress-such as tang and instant omelets - "just add water"-while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dali, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads-such as Tupperware billing its storage container as a "wifesaver." From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.

Author Biography:

Steven Heller has produced over 200 books on visual communication and published countless articles in international design magazines. Currently he is cofounder and cochair of the MFA Design program at the School of Visual Arts, New York. Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN's Surfing, Los Angeles. Portrait of a City, California Crazy, and the All-American Ads series.

Release date NZ

May 20th, 2022

Author

Steven Heller

Audience

General (US: Trade)

Contributor

Edited by Jim Heimann

Country of Publication

Germany

Edition

Multilingual edition

Imprint

Taschen GmbH

Pages

640

Publisher

Taschen GmbH

Dimensions

205x262x42

ISBN-13

9783836588591

Product ID

35142490

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