Aligning Corporate Lifecycles and Product Lifecycles

By:

Dr R N Givhan

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Paperback / softback

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Description

In the development of products we tend to segregate the actual position of the corporation and the products, while we should considered both. In a clear evaluation of where the corporation is and where the portfolio is management can determine points of product development needs and market penetration. This book is a theoretical review and application of such activities.

Release date NZ

June 24th, 2014

Author

Dr R N Givhan

Audience

General (US: Trade)

Illustrations

illustrations

Pages

Dimensions

210x279x4

ISBN-13

9781496915832

Product ID

22583003

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Aligning Corporate Lifecycles and Product Lifecycles

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