Drawing upon a wealth of real-life case studies, this is the captivating story of Julie, a new General Manager at New Zealand Financial Services (NZFS), a company plagued by the all-too-familiar issues that afflict large organisations. As she measures the company's current state, identifies pain points, and enhances customer value, this compelling tale offers a gripping narrative and the academic foundation that explains why these pain points arise and how they can be resolved. With each iteration, Julie brings her department closer to success, proving that change is indeed possible. Will Julie's pursuit of change usher in a new era for NZFS? This story is crafted for leaders who see the future, understand that the customer is changing faster than their organisation, and can empathise with how this will impact the employees around them. Blending fiction with firsthand encounters, this unique combination of storytelling and practical insight will keep you hooked from the first page to the last.