Against the Mainstream

The Selected Works of George Gerbner

By:

George Gerbner

Format:

Paperback / softback

Series:

Media and Culture

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Description

For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.

Author Biography:

The Editor: Michael Morgan is Professor and Chair of the Department of Communication at the University of Massachusetts/Amherst. He has conducted research based on George Gerbner's theories and methods for over twenty-five years, and has published many scholarly articles and chapters on the effects of television. His most recent book is Television and Its Viewers: Cultivation Theory and Research (with James Shanahan).

Release date NZ

May 10th, 2002

Author

George Gerbner

Audience

Professional & Vocational

Contributor

Edited by Michael Morgan

Illustrations

Ill.

Pages

515

Series

Media and Culture

ISBN-13

9780820441634

Product ID

6651165

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