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Advertising to Children on TV by Barrie Gunter
Advertising to Children on TV by Barrie Gunter
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Advertising to Children on TV

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Advertising to Children on TV

Content, Impact, and Regulation
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Format:

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Description

Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.

Author Biography:

Barrie Gunter, Caroline Oates, Mark Blades
Release date NZ
July 15th, 2005
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
224
Dimensions
152x229x11
ISBN-13
9780805858303
Product ID
2702594

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