Advertising, The Uneasy Persuasion

Its Dubious Impact on American Society

By:

Michael Schudson

Format:

Hardback

Series:

Routledge Library Editions: Advertising

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Description

What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine. ‘Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.’ Stephen Fox, New York Times Book Review First published in 1984.

Release date NZ

March 21st, 2013

Author

Michael Schudson

Audiences

General (US: Trade)
Tertiary Education (US: College)

Pages

336

Series

Routledge Library Editions: Advertising

Dimensions

156x234x21

ISBN-13

9780415817936

Product ID

20852410

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