Advertising has become a popular subject of study, approached from a wide range of disciplines, such as anthropology, sociology, linguistics, literary criticism, and media studies. Advertising Language explores the language of written advertising in Britain and Japan within the framework of pragmatics, and reveals how communication occurs between advertiser and audience. Applying the central notions of Relevance Theory to specific adverts, Keiko Tanaka reveals how language is used to persuade, convince and manipulate others. Particular emphasis is placed on the use of puns and metaphors, and a unique chapter on images of women in Japanese advertising reveals penetrating cultural insights. Now available in paperback, Advertising Language provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.