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Advertising International on Hardback by Armand Mattelart
Advertising International on Hardback by Armand Mattelart
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Advertising International

The Privatisation of Public Space
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Description

A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
Release date NZ
January 27th, 2017
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Pages
260
Series
ISBN-13
9781138178946
Product ID
38629441

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