Advertising Effectiveness with special reference to Mobile Handsets

By:

Rajesh Kumar

Format:

Paperback / softback

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Description

Advertising is an integral part of our social and economic system. In our complex society, advertising has evolved into a vital communication system for both consumers and businesses. The ability of advertising to deliver carefully prepared messages to target audiences has given it a major role in the marketing programs of most organizations. Companies ranging from large multinational corporations to small retailers increasingly rely on advertising to promote their products and services. In market-based economies, consumers have learned to rely on advertising and other forms of promotion for information they can use in making purchase decision.

Release date NZ

February 1st, 2019

Author

Rajesh Kumar

Audience

General (US: Trade)

Pages

396

Dimensions

152x229x22

ISBN-13

9783659874734

Product ID

34201633

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