BMO was created with a very special and noble mission. Alas, it wasn't able to be used for that mission, so it was sent out into the world. And that's where BMO found our hearts, and captured them. Moe, BMO's creator, however didn't have his heart captured by BMO, because he has a MO acting as an artificial heart. BUT, he loves BMO all the same. And now we can drink out of him (BMO, not Moe… eww) with this 3D BMO Mug!