Advancing the Common Good

Strategies for Businesses, Governments, and Nonprofits

By:

Philip Kotler

Format:

Hardback

Show Hide Adult Content

$142.00

Available from supplier

Usually ships in 3-4 weeks

0 in Trolley

Price Match

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $35.50 with Afterpay Learn more

6 weekly interest-free payments of $23.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 12-24 June using International Courier

Description

These inspiring stories of prominent reformers fighting for the Common Good help concerned readers and voters recognize which actions and proposals will substantially elevate the happiness and well-being of citizens. Philip Kotler describes how today's society is in a state of "durable disorder," with authoritarianism on the rise and democracy on the decline around the world. He highlights the role of the Common Good and offers readers a guide to fortifying democratic values and creating organizations that pursue a better vision of the world. This text is essential for: Public citizens who want to help solve their community's problems Businesses that want to contribute to the public good Government agencies aiming to improve services and innovations Nonprofit organizations dedicated to meeting public needs Kotler details tools for public action used by luminaries such as Martin Luther King Jr., Susan B. Anthony, Rachel Carson, and Nelson Mandela, describing the advances these reformers achieved and mapping out strategies for delivering "the greatest good for the greatest number."

Author Biography:

Philip Kotler is emeritus S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA. He has published over seventy books on marketing, business, and society.

Release date NZ

September 30th, 2019

Author

Philip Kotler

Audience

Tertiary Education (US: College)

Interest Age

From 7 to 17 years

Pages

196

ISBN-13

9781440872440

Product ID

31424214

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here