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Advances in Digital Marketing and eCommerce

Second International Conference, 2021
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Description

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Author Biography:

Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. David López López is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.
Release date NZ
May 27th, 2021
Audience
  • Professional & Vocational
Contributors
  • Edited by David Lopez Lopez
  • Edited by Francisco J. Martinez-Lopez
Edition
1st ed. 2021
Illustrations
24 Illustrations, color; 23 Illustrations, black and white; X, 336 p. 47 illus., 24 illus. in color.
Pages
336
ISBN-13
9783030765194
Product ID
34839316

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