Business & Economics Books:

Advances in Digital Marketing and eCommerce

Second International Conference, 2021
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Advances in Digital Marketing and eCommerce

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This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

Author Biography

Francisco J. Martinez-Lopez is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain. David Lopez Lopez is a Professor, and the Academic Coordinator, co-founder and strategy director of FHIOS Smart Knowledge program at the International University of La Rioja in Spain.
Release date NZ
May 27th, 2021
  • Professional & Vocational
  • Edited by David Lopez Lopez
  • Edited by Francisco J. Martinez-Lopez
Country of Publication
1st ed. 2021
10 Tables, color; 24 Illustrations, color; 23 Illustrations, black and white; X, 336 p. 47 illus., 24 illus. in color.
Springer Nature Switzerland AG
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