Advances in Advertising Research (Vol. V)

Name: Advances in Advertising Research (Vol. V)
SKU: 26203431
Price: 149.00 NZD
Availability: InStock

Extending the Boundaries of Advertising

Format:

Paperback / softback

Series:

European Advertising Academy

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$149.00

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Description

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme “To Boldly Go... Extending the Boundaries of Advertising”. The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.

Author Biography:

Ivana Bušljeta Banks is a senior lecturer in the Department of Marketing and Communication at the Zagreb School of Economics and Management. Patrick De Pelsmacker is professor of marketing at the University of Antwerp, part-time professor of marketing at Ghent University (both in Belgium), and visiting professor at the Universities of Lugano, Genève (Switzerland), and IBS Moscow (Russia). Shintaro Okazaki is associate professor of marketing at the College of Economics and Business Administration, Universidad Autónoma de Madrid, Spain.

Release date NZ

October 29th, 2016

Audience

Professional & Vocational

Contributors

Edited by Ivana Busljeta Banks
Edited by Patrick De Pelsmacker
Edited by Shintaro Okazaki

Edition

Softcover reprint of the original 1st ed. 2015

Illustrations

33 Illustrations, black and white; XI, 330 p. 33 illus.

Pages

330

Series

European Advertising Academy

Dimensions

148x210x18

ISBN-13

9783658140908

Product ID

26203431

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Advances in Advertising Research (Vol. V)

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