Advanced Business for Social Benefits: Profit from Serving Social Needs Well is different from many other business books by primarily paying attention to what a company can do to solve major social problems for the benefit of all stakeholders. The words of Jesus in Matthew 5:14-15 (NKJV) capture this book's perspective very well. To paraphrase His wisdom into the context of this book's topic: If you set a good example in serving important social needs, your example will increasingly become the way that all those who are affected by and observe what you do will think and act. Advanced Business for Social Benefits should be applied in conjunction with the five complementary breakthroughs (accelerating market growth by 20 times, reducing costs of an offering by at least 96 percent, eliminating 96 percent of investment for supplying offerings, increasing stakeholder value by 20 times, and expanding useful innovation by 20 times) discussed in Business Basics, Advanced Business, and Advanced Business for Innovation to expand stakeholder benefits by over 64 million times.
Author Biography:
Donald Mitchell is chairman and chief executive officer of Mitchell and Company, a management consulting firm founded in 1977 that specializes in business strategy and financial consulting. His consulting clients are found among the nation's 200 largest corporations. In 1981, Mr. Mitchell founded Mitchell Investment Management Company, Inc., a firm specializing in acquisitions. He also serves as its president. Mr. Mitchell's clients are primarily entrepreneurs and successful executives in major corporations. In 1995, Mr. Mitchell founded the 400 Year Project, a global initiative to identify, create, and demonstrate how everyone on the Earth can make improvements 20 times faster than usual by September 2015 (see www.fastforward400.com). He has participated in or written nineteen books for the project. The most recent ones are Excellent Solutions, Excellent Leadership, and the Advanced Business series, which make mind-boggling improvements possible. Since 2002, Mr. Mitchell has been developing improved management practices for entrepreneurs and small business leaders. Mr. Mitchell is coauthor of The 2000 Percent Solution, The Irresistible Growth Enterprise, The Ultimate Competitive Advantage, The 2,000 Percent Squared Solution, The Portable 2,000 Percent Solution, and The 2,000 Percent Solution Workbook. He is the author of Adventures of an Optimist and Business Basics. He has also been quoted by Business Week, Chief Executive Magazine, Dun's Business Month, Financial World, Forbes, Fortune, Institutional Investor, Money, The New York Times, The Wall Street Journal, ABC News and United Press International regarding business strategy and investments. Mr. Mitchell is listed in many biographical references, including Who's Who in the World. He has published over 20 articles on these subjects as well. Prior to founding Mitchell and Company, Mr. Mitchell was Director, Strategic Planning, for Heublein, Inc. Prior to his position at Heublein, he was a project manager at the Boston Consulting Group Inc. Mr. Mitchell has an A.B. degree magna cum laude from Harvard College and a J.D. degree from Harvard Law School. While studying for his J.D. degree, he attended Harvard Business School and pursued the field of marketing. He is a member of the bar in Massachusetts. Mr. Mitchell is a former treasurer of the Harvard Law School Association and is a former director of the Harvard Alumni Association.
