Adapting Bestsellers

Fantasy, Franchise and the Afterlife of Storyworlds

By:

Ken Gelder

Format:

Paperback / softback

Series:

Elements in Publishing and Book Culture

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Description

This Element looks at adaptations of bestselling works of popular fiction to cinema, television, stage, radio, video games and other media platforms. It focuses on 'transmedia storytelling', building its case studies around the genre of modern fantasy: because the elaborate storyworlds produced by writers like J. R. R. Tolkien, J. K. Rowling and George R. R. Martin have readily lent themselves to adaptations across various media platforms. This has also made it possible for media entertainment corporations to invest in them over the long term, enabling the development of franchises through which their storyworlds are presented and marketed in new ways to new audiences.

Release date NZ

January 2nd, 2020

Author

Ken Gelder

Series

Elements in Publishing and Book Culture

Pages

Audience

Professional & Vocational

Illustrations

Worked examples or Exercises

Dimensions

180x125x5

ISBN-13

9781108731089

Product ID

31791423

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