This book takes you through the overview of basic underlying principles of accounting and financial information. The first chapter focuses on accounting information and everything that encompasses what it means for accounting information to map and qualify basic accounting principles. The chapters then continue with the important financial statements that are formulated to record and display accounting data to represent profits and loss. This chapter explains how various items of accounting are used to represent themselves to provide useful financial meaning. This chapter emphasizes statements of financial position or Profit or Loss Account. It extends beyond to compare financial position to time and technology.Chapter 3 looks at Accounting Principles in detail and the various underlying concepts within each Accounting Principle. Chapter 4 highlights Strategic Accounting Principles to be utilized to evaluate financial performance. This explains the Core Model and some useful ratios that help to quantify the analysis of financial position and performances.Chapter 5 looks into details of weighing financial performance specifically from income statements. It focuses on aspects like depreciation, amortization, cost of inventories and how they can be represented to enhance financial position. This chapter also focuses on bad debt and how this can be represented to balance income statements and the statement of the financial position.Chapter 6 focuses in detail on the Statement of Cash Flow and functions of working capital for effective accounting. It discusses how cash flow is important for a business and how it has to be managed. It also extends to how cash is obtained and managed.Chapter 7 looks at cost investment decision and how various accounting techniques can be used to derive at investment appraisal decisions. This chapter further explains how other qualitative aspects needs to be taken into account when deciding on projects. It discusses the Investment Appraisal Model and Time Value for Money Concept. It further shows how discounting, Net Present Value (NPV) and Internal Return on Investment (IRR) can be calculated and the complications of solely depending on financial analysis to draw project decisions.Chapter 8 details the Shareholders in Accounting standards and the strategies to evaluate profit for shareholders. It dwells into alternative stock market ratios and describes how these can be used to evaluate the value for shareholders.These eight chapters give an overview of the different advanced and effective strategies found in modern day accounting.