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Absolute Sequel

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Absolute Sequel

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Absolute Sequel by R Lewis
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Description

Includes CD-ROM. "Absolut Sequel" is the eagerly anticipated follow-up to the New York Times bestseller, "Absolut Book." This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since "Absolut Book's" release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in "Absolut Sequel" are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. "Absolut Sequel" is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

Author Biography

"Richard Lewis" entered the advertising profession in 1978. Since 1987 he has been in charge of the Absolut Vodka advertising account at TBWA/Chiat/Day, overseeing the brands' ever-changing campaign. He lives in Dobbs Ferry, NY with his wife and three children.
Release date NZ
October 25th, 2005
Author
Country of Publication
Singapore
Illustrations
col
Imprint
Periplus Editions/Berkeley Books Pte Ltd
Pages
288
Dimensions
228x293x25
ISBN-13
9780794604011
Product ID
1821128

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