Absolute Essentials of Marketing Research

By:

Bonita M Kolb

Format:

Hardback

Series:

Absolute Essentials of Business and Economics

Show Hide Adult Content

$118.00

Available from supplier

Usually ships in 2-3 weeks

0 in Trolley

Price Match

Free Delivery with Primate

Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $29.50 with Afterpay Learn more

6 weekly interest-free payments of $19.67 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

Around 25 Jun - 5 Jul using International Courier

Description

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.

Author Biography:

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA, and is currently researching the hospitality sector in St. Augustine, Florida.

Release date NZ

December 29th, 2021

Author

Bonita M Kolb

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Illustrations

18 Tables, black and white

Pages

120

Series

Absolute Essentials of Business and Economics

ISBN-13

9780367760335

Product ID

35208832

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here