Not that it’s ever been easy, but finding romance in the electronic age is even tougher.

This instructional guidebook for young men is all about treating women honourably. This is so rare these days that young men who eschew the booty text and actually call and talk to girls, or show a little courage and chivalry, or know how to act like a gentleman on a date will stand out and attract young women in droves.

First and foremost it is funny – written to amuse and entertain. Within the humorous style the messages are clear and the advice invaluable. There are 34 vignette chapters split into four sections, taking the reader from initial preparation and contact through to spooning and beyond.

The intriguing title demands a browse, which will lead to an amusing paragraph, and another, and then a purchase. And it’s easy to read – the bite-sized chapters ideally suit today’s limited attention span.

Young men will want it, of course – it directly targets their greatest desire. And young women will want it to know what young men are thinking. Parents of young men will be thrilled to be able to outsource ‘the talk’. And the advice is timeless – there are plenty of older men who could use a refresher. Indeed, anyone who wants to show a bloke how to behave properly will buy it. They can say they bought it for him because it is funny, even though they want him to get the message.