A Screenful of Sugar?

Name: A Screenful of Sugar?
SKU: 21933184
Price: 152.00 NZD
Availability: InStock

Prescription Drug Websites Investigated

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Paperback / softback

Series:

Health Communication

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Description

With drug information rapidly migrating to the Web, the chronically poor standards of drug information available to consumers in the developed and the developing world are being further compromised. This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. It traces the social and political history of prescription drug information and marketing to Western consumers, offers a social and communicative profile of prescription drug Web sites, and evaluates the most widely used sources of prescription drug information, from government organizations and information companies and TV-related sites, to health service provider sites, manufacturers’ brand sites, and social media, including YouTube and Wikipedia. The focus throughout is on practical outcomes: How can information for consumer decision making be optimized and how can consumers use it responsibly?

Author Biography:

Jon C. Schommer (PhD, the University of Wisconsin – Madison) is a professor at the University of Minnesota. His research is related to the provision, use, and evaluation of drug products and pharmacist services. Lewis H. Glinert (PhD, London University) is a professor at Dartmouth College. His research is related to discourse, language planning, and sociolinguistics, with a focus on risk information.

Release date NZ

March 31st, 2014

Author

Audience

Professional & Vocational

Edition

New edition

Pages

192

Series

Health Communication

Dimensions

150x225x13

ISBN-13

9781433125089

Product ID

21933184

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