Is it possible for individuals to tackle waste by recycling, reusing and reducing alone? This provocative book critically analyses the widespread assumption that individuals and households have created our global waste crisis. Sociologist and waste expert Myra J. Hird reveals neoliberal capitalism’s fallacy of infinite growth as the real culprit, and demonstrates how industry and local governments work in tandem to deflect our attention away from the real causes of our global waste problem. Hird offers crucial insights into the relations between waste and wider societal issues including ongoing (settler) colonialism, poverty, racism and sexism, and showcases how sociology may provide solutions through a ‘pubic imagination’ of waste.