According to John Potter there are 10 lessons to learn to be a successful negotiator. In A Property Investor's Guide to Negotiating, John illustrates these lessons through real life examples and entertaining stories from his career in property development. The expectation in property investment is that you will do well out of the deal, but this is not often matched by the reality because people aren't educated enough about negotiation. "I have learnt many lessons along the way - some were harder to learn than others!" says John. He shares these lessons in this book to educate readers to become better negotiators, and therefore better investors. John Potter's stellar career in real estate and property development spans four decades.