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A History of Popular Women's Magazines in the United States, 1792-1995 on Hardback by Mary Ellen Zuckerman
A History of Popular Women's Magazines in the United States, 1792-1995 on Hardback by Mary Ellen Zuckerman
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A History of Popular Women's Magazines in the United States, 1792-1995

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Description

Throughout their history, women's mass circulation journals have played a major role in the lives of millions of American women. Yet the women's magazines of the early 20th century were quite different from those perused by women today. This book looks at changes that occurred in these journals and offers insight into these changes. Business forces formed a key shaping mechanism, tempered by individual editors, readers, advertisers, technology, and cultural and social forces. Founded in the second half of the 19th century, six titles became the largest circulators—Ladies Home Journal, Good Housekeeping, McCall's, Pictorial Review, Woman's Home Companion, and Delineator. Capturing the interest of readers and advertisers, these journals published reliable service departments, fiction, and investigative reporting; however, competition eventually bred editorial caution. This, coupled with the depression of the 1930s, led to a narrowing of content and the beginning of Betty Friedan's feminine mystique. After World War II, the journals faced competition from television. The women's liberation movement and women's entry into the work force also brought changes.

Author Biography:

MARY ELLEN ZUCKERMAN is Associate Professor of Marketing at the Jones School of Business at SUNY—Geneseo. She is the author of Sources in the History of Women's Magazines, 1792-1960 (Greenwood, 1991) and coauthor of The Magazine in America (1991).
Release date NZ
July 30th, 1998
Audiences
  • Postgraduate, Research & Scholarly
  • Professional & Vocational
  • Undergraduate
Interest Age
From 7 to 17 years
Pages
296
Dimensions
152x229x20
ISBN-13
9780313306754
Product ID
3903760

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