Margarita Díaz-Andreu is an ICREA Research Professor based at the University of Barcelona (UB). She is the PI of the Group of Public Archaeology and Heritage (www.gapp.cat) at her university and has led several projects as PI such as the Spanish team of the EU-funded project ‘Heritage Values Network’ project. Her areas of research are the history of archaeological heritage, archaeological tourism, migration and the politics of heritage. She is interested in public archaeology and community heritage from different perspectives: cultural tourism, world heritage, citizen participation, immigration and the conservation of cultural goods. She and her team are currently prioritizing projects related to heritage from a social perspective, addressing the problems of today’s society. Her research group has as one of its priorities the development of new methodologies in social heritage, including some in-depth research on focus groups. She is also encouraging participative projects that give voice to society and serve as a bridge between society, academia and the institutions dealing with the management of archaeological heritage. The author of A World History of Nineteenth-Century Archaeology (OUP, 2007), her first thoughts on the history of archaeological tourism were written in 2004. Since then she has published a special issue on archaeological tourism in the International Journal of Historical Archaeology (2013) and several articles on this topic.