Business & Economics Books:

A Handbook of Corporate Communication and Public Relations

Format

Hardback

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A Handbook of Corporate Communication and Public Relations
$612.99
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Description

A bold addition to existing literature, A Handbook of Corporate Communication and Public Relations provides an excellent overview of corporate communication, comprehensively positioning the field's most current debates. Synthesizing both a multi-disciplinary and interdisciplinary approach, it offers readers the in-depth analysis required to truly understand corporate communication, corporate strategy and corporate affairs as well as the relevant public relations issues. Written by academics based in Europe, Asia and North America, the text is well illustrated with contemporary case studies, drawing out the most pertinent best practice outcomes of theoretically based applications. Its four sections cover national communication, international communication, image, identity and reputation management and the future for coporate communication theory and practice. With a refreshing new approach to this topic, the authors challenge reductionist views of corporate communication, providing persuasive evidence for the idea that without an organizational communication strategy, there is no corporate strategy. The Handbook of Corporate Communication and Public Relations is an essential one-stop reference for all academics, practitioners and students seeking to understand corporate communication and public relations.

Author Biography

Sandra Oliver is a senior academic lecturer and researcher at Thames Valley University, London where she directs the MSc Corporate Communication Programme. She is founding Editor-in-Chief of Corporate Communication International Journal and has written extensively on the topic of corporate communication, including Public Relations Strategy (2001) and Corporate Communication: Principles, Techniques and Strategies (1997).
Release date NZ
April 22nd, 2004
Contributor
Edited by Sandra Oliver
Country of Publication
United Kingdom
Illustrations
41 Line drawings, black and white
Imprint
Routledge
Pages
480
Dimensions
178x254x28
ISBN-13
9780415334198
Product ID
1682453

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