Seth Godin examines how companies like Napster and Hotmail have successfully launched idea viruses - a customer-to-customer dialogue. He offers a recipe to creating your own idea virus and shows how businesses can use idea virus marketing to succeed in a world that doesn't want to hear from traditional marketeers anymore.
Author Biography
Seth Godin is Vice President, Direct Marketing, for Yahoo! He founded the phenomenally successful online marketing company Yoyodyne before selling it to Yahoo in 1998.
