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Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes New Bonus Chapter

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Hardback
Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes New Bonus Chapter by Seth Godin
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23% of people buy Purple Cow, New Edition: Transform Your Business by Being Remarkable--Includes New Bonus Chapter and Free Prize Inside!: How to Make a Purple Cow ~ Paperback / softback ~ Seth Godin.

Buy together: $68.25

Description

The classic bestseller that taught the business world that safe is risky; very good is bad; and above all, you're either remarkable or invisible.

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?

Godin showed that the traditional Ps that marketers had used for decades to get their products noticed-pricing, promotion, publicity, packaging, etc.-weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow. Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.

You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.  Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.
Release date NZ
November 12th, 2009
Author
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
Portfolio
Pages
224
Dimensions
132x180x25
ISBN-13
9781591843177
Product ID
3615997

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