Brian Tracy is one of America's leading authorities on the development of human potential and personal effectiveness. He addresses over 250,000 people each year on the subjects of personal and professional development. Prior to founding his own firm, Brian Tracy International, he had successful careers in sales and marketing, investments, and real estate development. Tracy is the author of the bestselling books, Maximum Achievement, The 100 Absolutely Unbreakable Laws of Business Success, and Eat That Frog! as well as numerous bestselling audiocassette programs, including The Psychology of Achievement and How to Start and Succeed in Your Own Business.