Intended to serve as a roadmap for starting your business. It is both comprehensive and easy to use. It also includes numerous Web links for additional information. While providing detailed instruction and examples, the author leads you in developing a winning business plan, setting up the structure of the business and accounting and bookkeeping procedures, tending to legal concerns, devising sales and marketing techniques, calculating pricing formulas, getting the right computer systems to save time and money, generating high-profile public relations and publicity, developing low-cost internal marketing ideas, finding low- and no-cost ways to satisfy customers, building sales, and keeping customers coming back. Thousands of great tips and useful guidelines will show you how make the most of your retirement years.

Table of Contents

Introduction; Retirees and Self-Employment; Self-Evaluation; Businesses You Can Start for Between $0 and $500; Businesses You Can Start for Between $500 and $1000; Profitable Businesses for Retirees; The Business Plan; Establish Your Business; Establish a Home Office; Get the Word Out; Financing Your Business; Index.

Author Biography

Heather L. Shepherd is an author, screenwriter, freelance writer, teacher, and speaker. She has successfully started and operated a number of businesses from home while caring for her seven children. Her readers and audiences alike have found her rich and humorous content to be 100% accurate, entertaining and most important easy to use. She has written and spoke on a diverse array of subjects including finding the career that works best for your personality to healing from past demons. She resides in Austin, Texas with her family. You can visit her at www.heathershepherd. com or contact her directly at writing4peace@msn.com."