One of the greatest names in the history of the British bus industry is the Birmingham and Midland Motor Omnibus Co. 'Midland Red' as it was known, was first formed in 1904 and soon grew to become one of the most important regional operators in England. This influential company dominated rural services through much of the West and East Midlands and provided many urban services in places such as Shrewsbury, Leamington Spa, Lichfield and Stratford-upon-Avon.This new volume concentrates on the background to the day-to-day operations of Midland Red. Individual chapters examine vehicle maintenance and construction, the role of the depot manager, and various bus crews for greater ease. Together, they provide a comprehensive overview of how this major bus company operated in the years between the end of WW2 and its eventual incorporation into the National Bus Company in 1969. Accomplished author Malcolm Keeley is closely associated with Wythall Museum and he has delved deep into its archives to gather an impressive range of material relating to the intimate operations of the company. Fascinating first-hand experiences and original employee records supplement the skilful narrative text. This is a must-have for all road transport enthusiasts and for anyone who fondly remembers this much-loved operator.