Non-Fiction Books:

What We Know About Heuristics and Biases

Learning, Work, and Everyday Life



Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

What We Know About Heuristics and Biases by Jeremy Burrus

Pre-order to reserve stock from our first shipment. Your credit card will not be charged until your order is ready to ship.

Available for pre-order now
Pre-order Price Guarantee

If you pre-order an item and the price drops before the release date, you’ll pay the lowest price. This happens automatically when you pre-order and pay by credit card or pickup.

If paying by PayPal or internet banking, and the price drops after you have paid, you can ask for the difference to be refunded. Find out more

If Mighty Ape's price changes before release, you'll pay the lowest price.


This product will be released on

Delivering to:

It should arrive:

  • 14-18 December using standard courier delivery


People often rely on mental shortcuts, known as heuristics, to help them make judgments and decisions quickly and efficiently. While, generally, these heuristics lead to accurate judgments, in certain circumstances, heuristics can bias problem-solving and decision-making producing errors with serious consequences. What We Know About Heuristics and Biases introduces the literature on heuristics and provides an assessment tool designed to obviate these problems. Measuring six cognitive and social biases-confirmation bias, fundamental attribution error, the bias blind spot, anchoring bias, representativeness bias, and projection bias-this tool provides an innovate and cutting edge method for assessment professionals and researchers in measurement.

Author Biography

Franklin Zaromb is Research Scientist in the Research and Development Division at Educational Testing Service. Abigail Gertner is Principal AI Engineer, Data Analytics, at The MITRE Corporation. Robert Schneider is President at Research & Assessment Solutions, Ltd. Jeremy Burrus is Principal Research Scientist at ACT. Rebecca Rhodes is a PhD Candidate at the University of Michigan. Gerald Matthews is Associate Research Professor in the Institute for Simulation and Training at University of Central Florida. Jonathon Kopecky is Cognitive Engineer at Johns Hopkins University Applied Physics Laboratory. Richard Roberts is Vice President and Chief Scientist at Professional Examination Service in New York City, where he directs their Center for Innovative Assessments.
Release date NZ
December 8th, 2018
Country of Publication
United Kingdom
Product ID

Customer previews

Nobody has previewed this product yet. You could be the first!

Write a Preview

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...

Buy this and earn 1,042 Banana Points