Legendary coach Vince Lombardi---loved by some, feared by others, but respected by all---was first and foremost a winner. His Green Bay Packers dominated professional football in the early 1960s - and as a result, he is regarded as the greatest NFL coach in history. Today, he remains the best-known brand name in the history of football. As coach of the Green Bay Packers from 1950 to 1967, Vince Lombardi turned perennial losers into a juggernaut, winning back-to-back NFL titles in 1961 and 1962, and Super Bowls I and II in 1966 and 1967. Lombardi's uncanny ability to motivate, and his unstoppable drive to succeed have made him the standard against which all NFL coaches are measured. It only makes sense that his son, Vince Lombardi Jr., is one of the most sought after speakers on the motivational circuit. Last year alone, Vince spoke to more than 100 corporations and associations - one of the highest rates in the business. Vince Jr. is a dynamic speaker, the living embodiment of his famous father. The core of Vince's approach What It Takes to Be Number One--named after his father's most famous speech---is the first and only distillation of Coach Lombardi's leadership model: Self Knowledge is the Root of Character. Character is the Ground for Integrity. Integrity is Foundation for Leadership. Throughout the book, Lombardi examines each of these qualities and shows readers how to achieve and apply them not only in the workplace or on the playing fields, but also in their personal lives. "It is about the leadership qualities that make people winners in whatever tasks or undertakings are important to them. It's about being No. 1 in your heart and in the heart of your loved ones. No. 1 in your home, your community, work - whatever is important to you. It will be about finishing first, but equally about finishing what you start, rather than quitting and compromising on your goals."