In Warning: May Contain Nuts we are once again pleasantly immersed in the world which is Barry Gibbons. Following on from his best selling Dream Merchants and Howboys, Barry Gibbons, former CEO of Burger King and iconoclast, gives a hilarious and insightful account of how and why businesses get it wrong! Through a series of droll vignettes, Gibbons takes us on a romp--roaring ride through the next 999 years of corporate mayhem and madness -- bad behaviours which affect everyone -- from the street sweeper to the CEO in his private jet. Because wea re not talking about little blips on a profit and loss statement in a poxy sector of some niche industry. Business has far more an impact on our daily lives than government or politics. About half of the worlda s biggest economies are now corporations. From Enrona s attempt to bring back the eighties with their excessive greed to Vodafonea s loosing millions (that didna t actually exist in the first place) -- Gibbons rips into the antics of these once trusted companies. So is it all doom and gloom? Are we destined for failure because of the frolicking these companies get up to -- at our expense!?
Are there any lessons or optimistic quick turn--around plans of action that Gibbons can share with us? Not really. But Warning: May Contain Nuts makes for some highly entertaining reading. And for the clever among us the lessons are implied. Just dona t be daft.
Barry Gibbons has not had a proper job since 1994, but seems to be enjoying himself. He left Big Business by choice, soon after becoming the only Manchester City fan to have his face on the front of Fortune Magazine. There were no more summits left. At the time he was Chairman & CEO of the US--based Burger King Corp. He has since written several million (it seems) journalistic pieces and five business books, including If You Want to Make God Really Laugh, Show Him Your Business Plan, Chronicles From the Planet Business and Dream Merchants and Howboys. He is much in demand as the Stella Artois (a Reassuringly Expensivea ) of the international business speaking circuit. He remains fascinated by brands and branding. On leaving his position as the Anna Kournikova of CEOs, he addressed his last business ambition -- to create, from scratch, overnight, a world--wide consumer brand. His chosen field is gourmet organic coffee. His plan is alive and well, but 1648 overnights behind schedule.