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Non-Fiction Books:

Understanding the Business of Global Media in the Digital Age

Format

Paperback

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Understanding the Business of Global Media in the Digital Age by Micky Lee
$82.99
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Description

This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches - media economics, critical political economy, and production studies - the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today's convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.

Author Biography

Micky Lee is an Associate Professor of Media Studies at Suffolk University, Boston, USA. She has published in feminist political economy, information and communication technologies, and finance, information, and the media. Dal Yong Jin is Professor in the School of Communication at Simon Fraser University, Canada. His major research and teaching interests are in social media and platform technologies, mobile technologies and game studies, media (de-)convergence, globalization and media, transnational cultural studies, and the political economy of media.
Release date NZ
October 17th, 2017
Country of Publication
United Kingdom
Illustrations
13 Tables, black and white
Imprint
Routledge
Pages
270
ISBN-13
9781138688988
Product ID
26805067

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