Business & Economics Books:

Understanding Emerging Markets

China and India

Format

Paperback

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Understanding Emerging Markets by Peter Enderwick
$88.99
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Description

Emerging markets (Ems) are the focus of increasing interest in the field of international business, as they provide significant challenges and great opportunities. Focusing on the dynamics of emerging markets, this informative book provides an academically rigorous yet business-oriented analysis of the key issues in this area and incorporates chapters on: * the nature of emerging markets * market development * integrating Ems in the global economy * implications for business strategy. Providing an in-depth analysis of two of the most important Ems, China and India, this user-friendly text incorporates extensive case studies, boxed summaries, discussion questions and an extensive bibliography.

Author Biography

Peter Enderwick is Professor of International Business at Auckland University of Technology, New Zealand. His current research interests include competitiveness of small economies, with a special interest in emerging economies in Asia.
Release date NZ
March 20th, 2007
Country of Publication
United Kingdom
Illustrations
10 black & white tables, 20 black & white line drawings
Imprint
Routledge
Pages
264
Dimensions
152x229x14
ISBN-13
9780415370851
Product ID
1683211

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