In the Extraordinary Business Book Club podcast, Alison Jones goes under the hood of successful business books to discover how they're put together and how they work for the businesses behind them. This book brings together all those inspiring and effective ideas, giving you a unique insight into how some of the world's top business authors work and showing how you can make these ideas work for you too.
'A worthy primer, a great place to start on your journey to make a business book that matters.' - Seth Godin, author and blogger
'In this comprehensive, well-researched and immensely helpful book, Alison Jones lays out everything you need to know about how to write the right book, in the right way, to drive business results. Whether you've toyed with the idea of writing a book for years, and never gotten off the starting line, or you've already written several books, but want to do it in a more pleasant, purposeful and high-impact way next time, this book is for you.' - Amanda Setili, president, Setili & Associates business consulting, and author of Fearless Growth
'Practical, insightful and incredibly useful. Alison Jones is the trusted friend everyone should have when writing a business book. Combining her unique connections and expertise in the worlds of writing, publishing and business-building, she writes with clarity, generosity and wit, distilling the best of her experience - and that of a whole host of successful business authors - into an incredibly useful guide for anyone looking to write a book that really works for their business.' - Grace Marshall, Head coach, chief encourager and productivity ninja, author of How To Be Really Productive
'What Alison Jones doesn't know about writing, publishing and marketing business books probably isn't worth knowing. Even if the cover price of this book were GBP100, you'd still be getting a bargain: the sheer volume of advice it contains will prove priceless to anyone thinking of writing a business book. It contains everything you need to know, and then some.' - Scott Pack, author of How to Perfect Your Submission: Tips from a publisher
'Alison's book club is indeed extraordinary - in style, practical how-tos and sheer entertainment. I love it.' - David Taylor, author of The Naked Leader
'At last! The Writers' & Artists' Yearbook has a companion. Read them both. Do what they say. And be lucky.' - Dr Andy Cope, author of Now That's What I Call Leadership and The Art of Being Brilliant
'Writing a book helps you share your ideas with the world - and become recognized for them in the marketplace. Alison Jones's informative new guide enables you to craft a meaningful work that will have a lasting impact on your business success.' - Dorie Clark, author of Entrepreneurial You and Stand Out, and adjunct professor, Duke University Fuqua School of Business
'A business book needs to be valuable to the reader AND to the creator. In This Books Means Business, Alison Jones shows aspiring writers and entrepreneurs how to harness their knowledge to grow their business while also making something that readers will care about. A practical, valuable read.' - Nicholas Lovell, Gamesbrief.com, author of The Curve
'This book is full of ideas that work: open it at any page and you'll find something you can use.' - Patrick Vlaskovits, New York Times bestselling author of Hustle and The Lean Entrepreneur
Author Biography:
Alison Jones is a publisher, podcaster, speaker and book coach, founder of Practical Inspiration Publishing and host of The Extraordinary Business Book Club podcast. She worked as an editor and publisher with leading companies such as Chambers, Oxford University Press and Macmillan, most recently as Director of Innovation Strategy at Palgrave Macmillan until she left to set up her own publishing imprint.
Through her training and coaching programmes she enables business leaders and entrepreneurs to deepen their thinking and communicate more effectively, using their writing to build a platform for their expertise and business success.
A champion of the value of books for businesses, she is a former Head Judge of the Business Book Awards in the UK and recommends and reviews business books for the thousands of subscribers to her weekly newsletter.
She has written and edited several books, including This Book Means Business (2018) and Exploratory Writing (2022), speaks regularly at industry and business events (she has twice chaired the London Book Fair’s Quantum conference), and regularly contributes articles on business books and business writing to press and other publications. In 2022 she delivered a TEDx talk, 'Let's Rethink Writing'.
Bernadette Jiwa is a global authority on the role of story in business, innovation and marketing and the author of five bestselling books on marketing and brand storytelling. She advises, consults and speaks to entrepreneurs and business leaders who want to build meaningful brands. Her work takes her from Sydney to New York (and everywhere in between).
