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This title uses the unique Asian concept of yin and yang to explain how American virtues and vices are opposite sides of the same coin. Unlike the dualism characteristic of the West, in much of Asia the forces of yin and yang are seen to co-exist in everything, and to complete each other to maintain cosmic harmony. Culture amd entity regarded as yin in one light can be regarded as yang in another. Eun Y. Kim begins by looking at America in the world and continues by examining American "virtues" such as the competitive spirit, systematic planning and organization, daring to be yourself, separating the personal from the professional and the empowerment of women. Also explored are American "vices" such as owning too much, enjoying too little, refusing to grow up, the obsession with big, fading family values and too much violence. Eun Y. Kim provides an understanding which can help build the cultural bridges necessary in today's world.
Dr. Eun Y. Kim is president of CEO International, an international management consulting firm based in Austin, Texas. Kim has worked in the U.S. and Asia as a management and communications consultant for many years and is the author of seven books and numerous articles on business and cross-cultural communication.