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Going against the conventional wisdom that winning isn't everything, this guide takes the position that winning is indeed more fun than losing and provides a step-by-step formula for achieving success in any of life's endeavours. In addition to sharing his personal experiences as a world-class tennis player and successful businessman, Allen Fox unveils the secrets of champions and reveals how everyone can put them to use to tilt the odds in their favour in a hilarious, take-no-prisoners tone. Factors contributing to success, such as common mental characteristics of winners and the role of intellect over emotion, as well as obstacles to victory such as the insidious and pervasive fear of failure and the unconscious struggle between ambition and fear, are also discussed.
Allen Fox, PhD, is the author of "If I'm the Better Player, Why Can't I Win?" and "Think to Win: The Strategic Dimension of Tennis "and a former editor of" Tennis Magazine. "In addition to being a world-class tennis player who was at one time ranked fourth in the United States, he has been an investment banker and a coach for the Pepperdine University tennis team. He currently consults and works privately with professional athletes on the mental issues of competition and travels worldwide to lecture on sports psychology. He lives in San Luis Obispo, California.