Lee Frederiksen, Ph.D. is an award-winning marketer and renowned business strategist who helped pioneer the field of research-driven marketing. Lee draws on his Ph.D. in behavioral psychology and his entrepreneurial experience as CEO of three successful firms to help businesses achieve high growth and profitability. His research also forms the basis for his six highly acclaimed books on organizational growth, marketing and business strategy. He is Managing Partner at Hinge, a leader in branding and marketing for professional services firms. Elizabeth Harr, a senior partner at Hinge, is an accomplished entrepreneur and experienced executive. Elizabeth has accumulated almost two decades of experience in strategic planning, brand management, and communications. Elizabeth has co-authored several books and studies on marketing and growth strategy, and is a recognized Visible Expert(R) in the technology industry. Karl Feldman, a senior partner at Hinge, is a seasoned entrepreneur with executive roots who leads the firm's architecture, engineering and construction (AEC) practice. Karl founded several VC backed ventures before moving into the professional services industry. He is also a former marketing director at a top-50 construction firm. He is a frequent writer and speaker on the issues that face today's AEC marketers.