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The Valuation of Intangible Assets by Philipp Sandner
The Valuation of Intangible Assets by Philipp Sandner
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The Valuation of Intangible Assets

An Exploration of Patent and Trademark Portfolios
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Description

Intangible assets such as knowledge or brands are increasingly important to companies. Such assets are essentially needed to develop new innovative products and to introduce them to the market. Philipp Sandner is one of the first researchers to approach the valuation of both technology- and market-based intangibles simultaneously by relying on portfolios of intellectual property (IP) derived from patents and trademarks.

Author Biography:

Dr. Philipp Sandner has been a research fellow and lecturer at the Institute for Innovation Research, Technology Management and Entrepreneurship of Prof. Dietmar Harhoff, Ph.D. (Ludwig-Maximilians-Universitat Munich).
Release date NZ
October 8th, 2009
Audience
  • Professional & Vocational
Country of Publication
Germany
Edition
2010 ed.
Illustrations
biography
Imprint
Gabler
Pages
220
Publisher
Gabler
Dimensions
148x210x12
ISBN-13
9783834917744
Product ID
18989562

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