Trust is a key enabler for economic value creation. We trust that a $100 note has value and that a company's stock price corresponds to its actual valuation. The more we trust in the purchasing power of a currency or an investment decision, the more value is created; the less we trust, the less value creation occurs. A culture of distrust destroys value, impedes progress and reduces competitive advantage. Innovation efforts in large companies struggle because a lack of trust kills initiative, creativity and entrepreneurship. As corporates lurch from one identity crisis to another and startups permeate every industry, only the most trusted players will succeed. This book introduces a world-first cyclical model for building trust in six easy, repeatable steps. Trust - much like anything without a method or systematic approach - is tough to achieve, and this book will make it easier and more effective than ever before to build the trust you need to make your innovation efforts succeed.