People go to and buy from those they like and trust and they are more loyal to those they like and trust. You will get 3 major things from this book: 1. How to connect with people to get them to like and trust you. 2. 21 ways to build your clientele. 3. Learn what business you are really in . . . and it isn't cutting and styling hair. . . and why it is important. (There are a lot of ideas in this handbook and all you need is one that works for you to cover buying this book, over and over and over! This book makes dollars and sense.) We've surveyed over 100 people, men and women, high school seniors to senior citizens to bring you answers to help you build your clientele and to make more money. We've visited salons and talked to people, like you, who like what they do and want to make more money doing it. This book was written for you to get more from life!