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The Religious Dimensions of Advertising by T Sheffield
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The Religious Dimensions of Advertising

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Description

This groundbreaking work explores media scholar Sut Jhally's thesis that advertising functions as a religion in late capitalism and relates this to critical theological studies. Sheffield argues that advertising is not itself a religion, but that it contains religious dimensions - analogous to Durkheim's description of objects as totems.

Author Biography:

TRICIA SHEFFIELD has a Ph.D. in Theological and Religious Studies from Drew University, USA. She has taught religion and feminist theory at the Institute for Research on Women and Gender at Columbia University, at Hofstra University, and at Queens College (CUNY). She is a Lilly Visiting Scholar in Religious Studies for the academic year, 2006-2007, at Austin College, Texas, USA.
Release date NZ
December 20th, 2006
Author
Audience
  • Professional & Vocational
Edition
1st ed. 2006
Illustrations
XVI, 190 p.
Pages
190
Dimensions
140x216x11
ISBN-13
9781349535453
Product ID
25412993

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